Episode 154: Joel Bikman

Joel Bikman is the co-founder of HLTH Code. HLTH Code is “the world’s healthiest (and most delicious) meal replacement shake.”

Joel talks with Brian about growing up in Canada, his career path led him ultimately to nutrition and the founding of HLTH Code, the development process of the HLTH Code products, the operating principle guiding HLTH Code’s business decisions, how HLTH Code comes up with their recipes, why you should care about your health and preventing disease, why HLTH Code chose to use monk fruit and Reb M to sweeten their products, and the biggest challenge Joel has faced in starting a new business.

Thank you for listening. Have a blessed day and stay healthy!